The trend of plush toy charms imbued with personality fuels the resurgence of OG brands like Jellycat. After masterfully offering comforting, squishy companions for years, it even introduced a whimsical cafe where shoppers order plush toys as if they were getting takeout. In another stroke of genius, the Amuseables line imbues everyday objects with irresistible charm.

Recently, this sub-category expanded to include the delightful new Amuseables Treasure Chest, complete with that signature embroidered smile. Combining super-soft textures and a distinct personality, this highly collectable toy is also incredibly endearing to adults and children alike. Like all Jellycat plushies, it’s a gentle reminder you can find joy in wonderfully squishable forms.