Prada’s whimsical robot charms are an enduring emblem of the brand’s playful yet sophisticated spirit. Debuting in 2016, Edward (as Prada affectionately calls him) clearly predates the recent popularity surge of bag charms. To keep Edward fresh and relevant, Prada refreshes the robot in a kaleidoscope of colours, finishes and even functional iterations, year after year.

In its latest edition, Prada switches out the structured robotic hands in favour of slinkier chains. This gives Edward a fun, alternative look as it dangles by the side of your favourite bag. The eclectic mix of details and electric plugs remain a core focus, along with the snap-hook, ring and enamelled metal triangle logo.